Home

Marketing Cloud emails going to spam

Open rates below 15% indicate that your mail could be getting filtered to the spam folder. If your campaigns consistently see open rates of 10% or less, this is a strong indication that your sends are being affected by graymail and much of your messaging is likely being delivered to the spam folders of your recipients Barracuda is a commonly used hardware-based gateway spam filter. Examples of cloud-based spam filters include Cloudmark and Symantec. Corporate gateway and 3rd party spam folders present a unique challenge to B2B marketers as they often throttle or quarantine bulk email deliveries

8. Your recipient marked you as spam (maybe accidentally) In many email clients, users have an option to manually mark emails as spam. If the person who you're trying to email previously marked your emails as spam, new emails that you send will also likely end up in the spam folder as well and the email marketing software doesn't have a check or stop you before sending that, then your emails will go into the spam folder. No subject line is used as a marketing tactic to increase opens but it's not worth taking a hit on your IP reputation and deliverability. 3. Spam laws are violate Now that we've looked at some reasons behind why your emails could be going to the spam folder and some ways to avoid it, let's take a look at an example of a cold email campaign with consistent delivery rates and good engagement So it definitely gets the job done. But there's an issue that all email marketers must contend with and that's falling into the dreaded black hole that is the spam folder. Return Path's 2017 Deliverability Benchmark Report discovered that 20 percent of all commercial emails wind up as spam. And let's be honest

How Do I Know if My Marketing Emails are Going to Spam

How Spam Filters Work (And How to Stop Emails Going to Spam

Any change in the email headers affects email delivery to the email server. The following 2 settings in the email deliverability must be disabled: a) Turn OFF Activate Bounce Management b) Turn OFF Enable compliance with standard email security mechanisms How to Secure Email Relay Why Your Mailchimp Emails are Going to Spam. As an ESP, we know that one of an email marketer's biggest worries is not landing in the inbox. It usually goes like this: you notice a decrease in open rates, so you start experimenting with subject lines or sending to more targeted segments Register for feedback loops from different mailbox providers. Once subscribed, you'll get a notification every time a recipient reports your email as spam and you'll get a chance to remove complainers from your list promptly. In general, to prevent emails from going to spam, your task is to maintain a complaint rate below 0.1% For example, if you're one of the 60 million people who use WordPress.org, there's an excellent chance some of your emails are going to the spam folder based on the default email configuration... This article was updated on January 27, 2021. Email deliverability is not an exact science, which can be frustrating for senders of all types. You can accidentally end up in the spam folder for any number of reasons, from your email list health to your authentication status, but there are a few tried-and-true tricks that can help you land back in the inbox in no time

Hubspot dedicated tech support has identified the issue that caused the previous Microsoft, Outlook, Barracuda, etc. spam capture of marketing emails. The domain used for Hubspot image hosting was identified by SpamRL and blocklisted. Please allowlist the following domain: hsctaimages.ne If you are hosting your email through HostEurope, GoDaddy, BlueHost, 1 & 1, Strato or many other mass providers, your emails are most likely going to end up in the spam folder of the recipient. And that will happen despite a successfully configured SPF Emails sent from Salesforce interface going to spam? Two of my users recently reported emails sent ronswansor: After working with email marketing for over 10 years, I can tell you that with any Email marketing program, some emails will end up in the spam folder, some will be bounced back, some will Powered by Community Cloud Open - If a user frequently opens your campaigns, this is seen as a good signal that your campaigns aren't spam and helps your emails make the inbox. Reply - If people respond to your email campaigns (via reply email), this is seen as a good signal and helps improve your reputation with email providers Most email clients give their users the ability to report emails as spam. Content may be filtered out if too many messages are reported. Ideally, your Complaint rate should be no more than 0.1%, or one in one thousand recipients. Most email marketing platforms automatically record and display this number. 5. Poor Image-to-Text Rati

Why Are My Emails Going to Spam? 6 Ways to Fix the Proble

Affiliate marketing programs offer rewards to companies or individuals that send visitors to your website. However, Messages from sending IPs on a blocklist can be marked as spam. If you use an email service provider for your shared IP, use Postmaster Tools to monitor the reputation of the shared IP If you don't comply with these legal obligations, it is quite likely that the spam filters used by these email servers will think your emails are spam. They are configured to check that company names, addresses, unsubscribe links, etc., are included in marketing emails. 2. Don't include text that might be confused for spam In fact, 89% of marketers named email as their primary method of lead generation. If you are putting more effort into your email marketing strategy, you've got the right mindset. That said, just because you're sending lots of promotional emails doesn't necessarily mean they are effective. Some of your emails might be getting marked as spam Email is relied on more than ever. Gain insights to prepare for the rise in cyber threats. Stop advanced email threats. Actionable insights to help combat the rise in cyberattacks

You're probably aware of how important email marketing is. If you're not, then listen up. Why are my Emails Going to Spam? These days, marketers. If you're struggling with spam, it's sometimes best to get your communications under one roof. A CPaaS cloud-based delivery model is a great way to do this Why Spam Is a Problem for Email Marketers. Estimates indicate that as many as 60 billion spam emails will be sent every day between 2019 and 2023. Obviously, users don't appreciate that flood of spam. However, this is also a major problem for email marketers Email is a powerful way to reach your target audience and grow your customer base. Nearly 60 percent of users say that marketing emails influence their purchases. The post 9 Reasons Why Your Emails Go to Spam appeared first on Kinsta Ultimately, you cannot force people to receive your emails or control how they perceive when an email is being labeled as spam or junk email. You can only control those factors that may lead your domain or email as being labeled as a spam by observing the reaction to the emails that you send out

7 Reasons Why Your Emails Go To Spam (With Solutions

  1. Follow this 8 step guide to create MailChimp campaigns that deliver to inbox every time. Prevent MailChimp emails going to Spam with this handy tutorial. Very important information from a MailChimp certified company. Get help to avoid MailChimp emails going to Spam
  2. And if customers do not receive your emails, they are not going to open and see your message. If you send email to spam traps, it's an indication that you are not keeping your email list clean. Protect your email This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It's part of our Moment Makers.
  3. My domain pub-it.com is been marked as spam in gmail inboxes, I have all reports and DMARC passing authenticity etc., my newsletter campaign has trusted email addresses, but all my gmail subscribers are receiving my newsletters to SPAM, can you please clean my domai
  4. Hotmail, Windows and MSN Yahoo! GMAIL Mac OS X et Mac OS mail Outlook ou Microsoft 365 ICloud Mail Hotmail, Windows and MSN If an email from us (secretariat.apeee@woluweparents.org) has ended up in your junk folder, the process is simple. Click on the email. Click Show Content to view the body of the email. Click [
  5. Hello. I'm using postfix for sending emails. Everything works awesome. I configured SPF and DKIM. Checked my emails on mail-tester.com. Getting 10/10. But unfortunately my emails going to spam folder (or junk folder). Source from outlook.com: ``` x-s
  6. 1 in every 6 emails goes to spam. Email going to spam means loss of profit, revenue, and mainly the brand reputation. You should take care of email delivery spam, as it can degrade your email reputation gradually and make it challenging to run email campaigns in the future

Online Marketing Partner Program Server & Cloud Infrastructure So some safe emails that have been regularly sending to my email are suddenly going to spam. Is there a way to solve this? 1 Answer Answer post Your emails can land in the Spam folder in two ways - by getting flagged by the email service providers' (ESPs) spam filters or by having the recipient label your email as spam manually. Email service providers analyze everything - how many of your emails you have sent before, how many emails you are trying to send right now, where you are sending them from, and how many of your emails.

If you prefer written instructions, then please continue reading. Why Emails Go to Spam Instead of Inbox. Globally, email has an inbox placement rate of about 83%, which is OK.That means roughly 1 in 6 emails get sent to spam or blocked for your subscribers' inbox altogether We have been on Office 365 for more than four years and it has gone pretty smooth until two days ago. All of a sudden, a lot of valid inbound and outbound e-mails were getting tagged as spam and going into the user's Junk folder for inbound e-mail and to my Junk folder as the admin for outgoing e-mails cPanel email can go to spam boxes of Hotmail, Gmail, etc. if anti-spam best practices are not followed. Here are the top 7 ways to prevent spam listing

8 Reasons Why Cold Emails Go to Spam [& How to Fix It

You must have the right mindset about your email marketing going in — and that's focusing on engagement over list size. Yes, list size matters. But if list size is your main focus, you open yourself up to many bad practices that can send you to spam land The spam filter determines emails as spam by checking the spam score. The spam score ranges from 0-10 and it is highly recommended to get a score below 5 to allow emails to recipient's inbox. The lower the spam score, the higher the probability for the emails to end up in the inbox rather than marked as spam Even though email authentication is not required, we typically have seen that those that don't set it up end up with a large majority of their emails going straight to spam. Setting up email authentication is simply a matter of creating a few additional DNS records or uploading a file to your server using information provided from your email marketing tool One of the big reasons that it is getting harder to avoid emails going to spam is that spam filtering has become more rigorous. Webmail providers are simply cracking down harder on spam. However, the filters aren't 100% accurate, so sometimes legitimate emails go to spam as well And if your emails are already going to the spam folders of subscribers, you have to deal with it immediately. Online shoppers rarely recognize and respect companies they see in their spam folders. 8 reasons why your emails are going to spam

Here's Why Emails Go to Spam (and What to Do About It

Top 11 Use Of B2B Email Marketing Automation In 2021 - Only B2B Reports May 30, 2021 · B2b E-mail Advertising Automation lets you scale back the errors and spam associated to the e-mail and enterprise as effectively Gmail's algorithm on determining whether an email is going to be placed in the recipient's primary inbox differs from what Outlook relies on to make the same decision. To add to the uncertainty, neither you nor your email marketing platform has any insight into the specifics behind those algorithms That's why, we often get requests from mail providers to avoid emails going to Spam in Gmail as part of our Server Management Services. Today, we'll see how our Support Engineers set mail server to avoid valid emails going to Spam in Gmail Many email marketers receive spam complaints. It's not a disaster but a sign for you that not everything is fine in your email program. You should address this issue as soon as possible. Here is what you can do: Subscribe to feedback loops from ISPs to be notified when recipients click Spam button on your email

The 80 / 20 Rule of SEO – Stop Trying to be Perfect

My organization uses a third-party cloud service for spam, malware, and phish filtering. All email from the internet must first be filtered by this third-party cloud service before being routed to Microsoft 365 or Office 365 SpamTitan is a multi-award winning Anti-Spam solution. Rated a 5-star solution by the users of Spiceworks, it protects businesses by blocking spam, viruses, malware, ransomware and links to malicious websites from emails Email deliverability is constantly changing — inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers keep evolving their definition of spam. Even the best email marketing programs sometimes suffer deliverability problems.. To help you avoid trouble, the Email Deliverability Services team at Oracle Marketing Consulting shares the latest news. What is a spam filter? Spam filters are designed to identify emails that attackers or marketers use to send unwanted or dangerous content. Attackers often use emails that claim to offer a beneficial service or protect you from imminent danger, but they are really just clickbait, designed to get you to click on a link that downloads malicious code onto your computer Email deliverability Email deliverability is about maximizing the potential number of emails reaching your contact's inbox. It should be no surprise that getting your messages to the inbox is absolutely critical these days, especially if you're using email as the way to kick off an orchestrated marketing program

Many email providers have spam filters, which sift out all sorts of emails that meet various criteria they have defined, and will delegate these emails to spam or junk folders rather than inboxes. For a business that relies on email marketing to their clients, these spam filters can be problematic and catch legitimate emails as well Most email software for marketers has a built-in feature that checks for spam. It scans your message and determines how likely it is to get sent to the spam folder. To avoid a high spam risk, make sure you limit the use of promotional words such as Sign into iCloud.com and set up your rules. Head over to iCloud.com, sign into your account, and click Mail to get started.. 1) Click the Show Actions Menu button (gear icon) on the bottom left and select Rules. 2) On the top right of the pop-up window, click Add a Rule Email Marketing: Get sophisticated email marketing software that delivers results. Social Media Marketing : Entice your audience using powerful social media marketing tools. Our features can help you expand your social marketing capabilities and take your brand's social presence to new heights

Apple's iCloud has suddenly begun blocking a lot of my incoming email. Increasingly, we're not able to receive email I send from my Gmail account to my iCloud account or to my wife's iCloud account.. At other times, my Gmail messages to our Cloud accounts are delayed for hours, even days If we receive spam email, it is redirected to external email and not beeing passing to spam filter. We raised a ticket at Microsoft and they confirmed that this is by design. They adviced to open a uservoice, to set rules that first action would be going to spam filter and only if it is not a spam it is being redirected to external email address Before you push send on your Pardot emails, we recommend that you test your email drafts and templates before going live. The reason for this is because your emails may not look the same on different email service providers like Gmail, Outlook, etc Spam filtering (content filtering): EOP uses the spam filtering verdicts Spam, High confidence spam, Bulk email, Phishing email and High confidence phishing email to classify messages. You can configure the actions to take based on these verdicts, and you can configure the end-user notification options for messages that were quarantined instead of delivered

Dynamics 365 for Marketing - Avoid Emails Being SPAM

  1. Essentially, this means that emails sent from an Apple-provided email address, such as @mac.com, @me.com, or @icloud.com, via a third-party email client such as Gmail, are now likely to be.
  2. SAGE ONE invoices going into junk folder. For users of SAGE online accounting software, SAGE ONE, and your SAGE ONE invoices are going into the junk folder, it is vital that when you send out your invoices they are received by your customer into their normal inbox and not their junk folder
  3. Our email marketing pricing and packages are transparent and affordable. We hired InboxArmy to redesign Salesforce Marketing Cloud emails. InboxArmy does what they say they're going to do, and they offer a premium service at a fair price
  4. Proprofs Salesforce Marketing Cloud Email Specialist. This is the age of the web. With thousands of individuals clicking onto your website weekly, you're going to require some aid making those brand/consumer connections
Why Do Emails End Up in the Junk Folder?

This email is sent directly from the user's company email and it was working perfectly for a year, now it is sending all those emails to spam, not only in my outlook but also to the other 9 persons on my organization that get this email alerts Once you understand why your emails are getting sent to spam, you can fix the problem before it wreaks havoc on your sales and marketing campaigns. We've rounded up nine email marketing experts to explain common email mistakes that you might be making, and what you can do to dodge the spam filter in the future If over time you find that your emails keep going into multiple recipients' junk folders, there are some things that could be done to reduce the likelihood of it happening. There are many reasons why your emails may get marked as spam

複線ポイントレール④: SketchUpでプラレール

How do I prevent emails from our domain always going to

  1. 11/30/2018. Why your Emails keep going to Spam (and how to stop it) Oh, I'm sorry I didn't receive the email is surely the 21st century equivalent of, the cheque's in the post when it comes to common excuses
  2. Many email marketing services now establish permission through a double opt-in process (such as Salesforce Marketing Cloud or 4 Ways to Stop Your Emails From Going to Spam
  3. 1) ensure your email is optimised not only for desktop but for small screens as well (i.e. smartphones, tablets, etc.); 2) make sure the formatting corresponds to your brand - colours, fonts, images, tone, etc.; 3) do not overwhelm your email campaign with images - it's important to have a good image to text ratio; 4) avoid any (and all) spam trigger words in the subject line, header and.
  4. Over the past 3 months, I've gotten a pretty good understanding of how email campaigns work and how to fight spam. I spent about two weeks redoing our transactional mailers at Nudge Rewards and, more recently, launching our Toronto Review website, d(ate).In those two weeks I was able to sanitize our mailers, improve our spam assassin score to a perfect 10/10 (up from 7/10) and increase.
  5. Spam filters criteria changes from day to day. It is more and more hard for email marketers to send bulk emails without getting into junk folder. We know the reasons why your emails going to spam and we are going to tell you how to avoid email campaigns being blacklisted
  6. Spam (also goes by the name 'junk email') refers to all the unsolicited messages sent in bulk via email to people who didn't give their consent to receiving them. The purpose of these emails varies from spammer to spammer, but essentially falls into one of the three categories: emails to promote, emails to spread malware, or emails to phish
  7. Pro tip 2: To improve your inbox placement rate and to avoid getting your emails being reported as spam, make sure to always exclude (or suppress) contacts who haven't given you the right consent.This is especially important if in your database you're storing contacts some of whom haven't agreed to receive marketing emails

Your email gets caught by a spam filter and is routed directly to a junk file. The result is that the email is never seen, never read, and you've lost a sale. With spam filters that function on a corporate-wide basis, violating these provisions typically means all emails sent to employees end up in junk folders or they are bounced back to you There is nothing worse than setting up a collection launch email after months and years of growing your email list, only for it to land in the spam filter, o.. Email marketing is still one of the most effective channels for reaching your audience. But if you're not careful, your beautifully crafted email campaigns can end up in the dreaded spam folder. Here are five email best practices that keep you in the inbox and out of the junk folder. 1. Clean Your Lis If you notice an avalanche of spam emails inundating your inbox, you should know that this email or spam bombing is no accident. You are most likely a target of a much more serious attack. The spam explosion is just a decoy for the attacker's true intention —to either cover up money withdrawals from your financial accounts or to force you to abandon your email address The Customer Is Always Right: Email Marketing Spam Edition Katherine Beaumont As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders

Stop inbound emails being marked as spam in Office 365

  1. Emails going to junk or being blocked by spam filters is a huge problem for marketers. Here's 11 reasons why emails end up in junk folders. Visit Exclaimer [email protected] +44 (0) 1252 531 42
  2. imizing the chance of your email campaigns going to spam/junk: Custom DKIM/SPF. Follow the Mailchimp instructions for setting up DKIM and SFP records at which will help add authority to your domain
  3. I interviewed email marketing and anti-spam expert Laura Atkins to get her take on this myth. Laura is a founding partner of the anti-spam consultancy and software firm Word to the Wise , and she has over 20 years of experience tracing internet abuse
  4. g. They even scan your emails for keywords that may indicate you're doing outbound, and will flag those emails for review and then decide whether they will shut you down or not
  5. Relevant Product: Exclaimer Cloud - Signatures for Office 365 Scenario. When you email to a group (either from the To: or Cc: fields), your (that is, the sender's) email is delivered to the recipient's Junk E-mail folder instead of the Inbox.Also, the return-path header of the received message is blank and only contains anchor tags
  6. To avoid spam trap emails in your list, do not buy lists from email brokers and do not harvest email addresses on the Internet. Use a confirmed opt-in process on your site or landing page. Clean your email list regularly, delete inactive addresses, and make sure there are no email addresses with typos on your list
  7. Adding the email address to your address book marks the sender as a more trusted email provider and will decrease the likelihood of your emails being marked as spam. Qtip : For more information on options for specifying your From address, check out our page on Using a Custom From Address

why are my salesforce emails going to junk mail - Answers

The federal CAN-SPAM Act outlines rules. The federal CAN-SPAM Act outlines rules and requirements for email (especially commercial email), and financial penalties for violators.. When you send an email in Salesforce Marketing Cloud, you must choose whether it is Transactional or Commercial. The CAN-SPAM act also refers to transactional email as relationship email If email is going to your Outlook.com Junk folder by mistake, you can mark it as Not junk or add the sender to your Safe Senders list. Marking email as Not junk also helps us improve our service Every email marketer has wondered if their emails are making it to the Inbox, Spam, or Promotions folder, and my new tool shows you exactly that.Not only can you see where YOUR emails are landing, but you can also search and see where EVERYONE ELSE's emails are landing. The Inbox, Spam, or Promotions tool is a free, public service that's easy to use and fun to play with

email-to-case notification going to spam folder - Answers

Overview How to take care of Issue about Ingram notification emails going to SPAM folder.. Resolution. Add public sending IP to your SPF record* and it should resolve the issue. Below are list of IP Addresses for each Hub:; North America (NA): 52.179.8.187 Oceanic (OC): 52.237.193.170 Singapore (SG): 52.163.86.31 Europe (EU): 51.144.183.77 If you are using any other records other than SPF. Hi, I am using smtp server in windows server 2008. But when i am sending mail to outside (gmail,hotmail etc.) it is going to junk folder of that user. Regards, Deepak · Hi Deepak, Did you have the ISP MX record which points to Windows 2008 SMTP Server? If not, it's expected that the mail sent from smtp server will go to user's junk folder.

Learn SEO The Ultimate Guide For SEO Beginners 2020

How to Stop Legitimate Emails From Getting Marked as Spa

How to prevent email from going to spam: Use spam checkers or spam filters testing What is a spam checker or a spam filter test? Even if you follow all of the above best practices, inevitably you may have missed something, or even more likely is that there might be something going on that you could have never caught with the naked eye Some spam filters quarantine your emails if they contain links to multiple sites. You can, without any issue, link to images or landing pages on another url - that isn't an issue. But don't trigger a spam filter by linking to 10 different sites in your email signature You should note that you are not going to have perfect coverage from the first moment. The list you are about to put together is an iterative one that you will add to over time. Many marketers will see spam submissions that have first and last names that contain bizarre letter combinations, Marketing. Cloud & more.. Apple Emails End Up In Gmail Spam Folders: one of my recipients alerted me that my email went to spam, or @icloud.com, via a third-party email client such as Gmail,. As a result, spam filters are becoming stricter and even legitimate emails can end up in spam. There are some steps you can take to ensure that all your emails are being delivered into the inbox. But firstly, let's discuss what the spam filter is and how it works

Salesforce Email Relay: Prevent Your Emails Going to Spa

Deliverability is a real challenge in the modern email marketing as spam filters are constantly evolving and filtering incoming mail more aggressively than ever. Yahoo is not an exception. In this article, we tell about the key factors the Yahoo mailbox provider uses to determine if an email message is spam or not and give tips senders can implement to improve deliverability to their Yahoo users Here's everything you need to know to stop emails from going into your spam folder in Gmail. Check out the products mentioned in this article: Apple Macbook Pro (From $1,299.00 at Apple

Why Your Mailchimp Emails are Going to Spa

Learn how iCloud filters out unwanted bulk email messages, also known as junk mail or spam. iCloud automatic junk mail filtering iCloud uses trend analysis, dynamic lists, and other technology to automatically detect and block junk mail before it reaches your inbox It was just a bad email marketing etiquette to send to non-existent emails, but as you see it's self-destructive now. Cleaning a list from bounced emails is a time consuming and tedious work. Better if you could collect bounces and delete them from your contact database at one go

61 Best Social Media images in 2013 | Social Media

On the subject of spam, email marketers also need to take several steps to stay compliant with CAN-SPAM. You can learn about the CAN-SPAM Act and guidelines in the Follow Legal Compliance Guidelines unit of the Email Marketing Strategies module When in Japan, iCloud worked normally some of the time, but for a few recipients, emails kept going into their spam folder in spite of them trying to tell their computers to accept them. No fix seemed to work, and so I reverted to using my Japanese email address for everything So the question, is having X in my subject line going to make my email go to spam?, comes from a place in history. Once upon a time in email land, it was really important and relevant to not use too many of these spammy trigger words in your emails, because it could indeed affect your inbox placement When a person or a business sends a marketing email to their followers, Google scans each email for certain things that determine if the email goes into Spam or one of the three Gmail tabs: the Primary Inbox, Promotions tab, or Social tab

  • Verrückte Wanduhren.
  • Is BitPay wallet safe.
  • Essity 2021.
  • Microsoft Project Plan 1 vs 3.
  • Telenor Stream hur många enheter.
  • Trustly Group AB kundtjänst.
  • BILD Bitcoin Artikel.
  • EFront Insight BlackRock.
  • ExoTerra terrarium.
  • Format menace.
  • Trefwoorden synoniem.
  • KRY International Phone Price List.
  • EWE AG LinkedIn.
  • Www com my school.
  • Lediga jobb Vattenfall.
  • HSBC stocks and shares ISA.
  • Bitboy 50k portfolio.
  • Industrihus Umeå.
  • Tyskland bruttonationalprodukt.
  • Unos dlbookit.
  • Nobl dividend.
  • Restaurang Agnes.
  • 3 bar play scanner.
  • Mining pool luck.
  • Hund i bagage utan bur.
  • SBB Uhr stop2go.
  • Erfolgversprechende Kryptowährung.
  • Mackmyra Moment.
  • Veterinär jour Uppsala.
  • Buy ETF Netherlands.
  • Egen lokal Härnösand.
  • CAGR calculator percentage.
  • Huurwoning Hattemerbroek.
  • Sälja guld Norrköping.
  • Amazon trading platform reviews.
  • Coinbase PayPal France.
  • Android x86 no GUI.
  • Harrah's gaming token.
  • Bittrex vs Binance Reddit.
  • ICA Idre Fjäll.
  • Hat Monero Zukunft.